History

History of an icon

1984

The Beginning.

It’s 1984. A group of friends decide to take off for Canada with their backpacks. They discover a wild and boundless land. The climate is cold, but the locals don’t seem to mind.

The Discovery.

Their secret is the warm and ultra-resistant clothing with which they face the weather. Army soldiers, couriers and helicopter pilots wear jackets no one in Europe has ever seen before.

“Conifer forests, turquoise lakes and snowy peaks.
You think you’re dreaming, but really you’re in Canada.”

1986

Sharing.

The group of friends return to Italy with an idea: to import the outerwear they discovered in Canada and place it on the European market with a new name. It’s 1986: Museum is born.

The First Line.

Museum becomes a quality importer, researching and selecting only the best items. At the same time, the company forges solid relationships with the biggest North American outerwear brands.

1987 -Mountie Police

Jacket issued to Canadian Mounted Police.

1989 -Airport

Jacket issued to Canadian airport runway crew.

1989 -Ontario

Military-derived parka, simplified for civilian use.

1989 -Adirondacks

Jacket issued to Canadian State Police, with removable and reversible lining.

1990 -Military

Coat derived from Canadian Army winter field jackets, featuring an internal device that turned it into a knapsack.

1993 -Maine

Jacket issued to Forest Rangers and Canadian Park Rangers.

Success.

The brand name circulates. Museum is still small-scale, but European retailers like it a lot. The only problem is American sizes are too big for European standards.

“People were mad about that style:
a light version of high altitude, but with military cuts.”
Evolution.

The change comes in the early 2000s, when Museum decides to create exclusive collections under its own brand name. The company becomes more structured. The passion turns into real business.

2003

Office Style.

The new Museum lines have a fresh style, bringing their North American origins into a more contemporary and metropolitan context. Thermal jackets alternate with models that are more suitable for daily life.

“The time had come to grow up and try something new,
that would be 100% ours.”
Today.

Museum is an established, constantly expanding brand. The two main lines, Legacy and CrossTown, are a perfect description of its identity. Tradition on the one hand, the future on the other. The journey continues.